Planning is a difficult business in marketing, as in life. As marketers, we're often criticised for the time we spend planning as opposed to doing. And yet, even the best laid marketing plans can, and often do, go astray.
So what does modern marketing planning need to encompass?
In this webinar we'll break down planning for the digital era and provide you with 9 solutions for some of the most common problems, from budget allocation to process management and visibility.
Join this webinar to learn:
- Why zero-based planning can help solve your budget issues
- How to stop this year's plan being dictated by last year's activity
- How to increase visibility and get all your teams on the same page
- Solutions for making your plan more responsive and agile