Write the Perfect Marketing Brief

The Marketing Brief is a marketer's best tool for ensuring all your marketing messages connect with your target audience. Download Simple's interactive Marketing Brief template to ensure your briefs:

  • Align - Include all essential information (every time), and align your marketing messages with your company's key objectives.
  • Motivate - Lead to creative work that gets the results you need and motivate your creative teams to do their best work.
  • Save - Make the best use of time and money by eliminating unnecessary creative revisions.


"The brief is one of the most valuable and paradoxically most neglected tools marketers have to create good work."


- Joe Talcott, founder of Creatism and former global marketing and creative director of McDonald's