AGILE MARKETING FAQS

For CEOs and CMOs

What's Agile Marketing all about and should your organisation be doing it? Download this eBook to get your 20 most important questions answered, including:

the what and the why

We explain the hype so you can make up your own mind - should your marketing team go agile?

the how

How does Agile Marketing actually work? Where do you even begin?

the big question

How does Agile Marketing actually work? Where do you even begin?

"Using Agile techniques, enterprise marketing has significantly compressed innovation project cycle times - in some cases by more than 75%."

- Embracing Agile, HBR, May 2016