With new digital channels emerging every six months, are traditional planning processes keeping pace with modern marketing? In this eBook we break down marketing planning for the digital era...
YOUR GUIDE TO MARKETING PLANNING IN THE DIGITAL ERA
From FMCG to Technology, marketing planning can be a challenge. We spoke to three senior marketers about their planning process, priorities and problems.
Zero-based budgeting, continuous calendar planning, feasibility reviews and more: we've got nine solutions to help bring your marketing plan into the modern era!