The hidden costs of poor briefing can mount up quickly if left unchecked. Download How to Write the Perfect Brief for all the tips and tools your marketing team will need to write the perfect brief -- every time -- as well as the common pitfalls to avoid.

simple steps

A 12-step guide to writing the perfect brief

Pitfalls to avoid

We've been there and done that - here's what you should avoid

case studies

See how McDonald's and Meat & Livestock Australia turned a great brief into brilliant results

"According to one study* on average, 30% of agency costs are frittered away due to inefficient processes, wasted resources and misdirected work resulting from poor communications from the marketer — often in the marketing brief."

- Ad Age