10 MISTAKES TO AVOID IN THE CREATIVE BRIEF

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The brief marketers write for their agencies has been called one of the most creative things a marketer can do. But why do so many marketers get the brief wrong?

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The top 10 mistakes marketers make in the creative brief

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How you can eradicate them from your briefs

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Start getting the creative work you deserve

"The brief is the platform, it’s not the rocket ship. If it was anything more than the platform, you’d stick wings on the platform and shoot that into space."

- Sean Cummins, Founder, Cummins and Partners